Customer loyalty & brand equity

Updated: Oct 14, 2020

In all aspects of our business we aim to achieve customer satisfaction, brand loyalty, word of mouth publicity and hence heavy brand recall in a short span of time. Brand loyalty is underpinned by our commitment to deliver promised products and services. Customer loyalty is key to a business like ours which intends to create a mass market brand.

customer loyalty

We ensure customer satisfaction at all touch points starting from the initial sales pitch to service in the warranty period. Higher customer satisfaction lead to customer retention and which eventually lead to excellent word of mouth publicity. We want, not only our sales team, but our customers to be our marketers.

By ensuring that regulatory requirements like safety testing, labeling and vigilance are met at every stage from product development to marketing and by continually assessing our products, we would ensure the health and safety of our customers and employees.

Ethics plays a key role in creating a positive brand perception, and we ensure that we are always true to our customers, employees and all other stakeholders. All of this contributes towards developing a strong brand identity helping it stand out. We intend to deliver services in a simple, powerful and memorable manner, boosting our upcoming product’s positioning in advance, making it easily recognizable for our customers who take immense pride in being associated with a product that is profoundly human and socially responsible.

#brand #CustomerLoyalty #Covid19 #CoronaVirus #Ethics

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